Who we are

Shannon Choe, Founder Premier Baby Concierge & Premier Sitter Services

Shannon Choe is an Early Childhood specialist with a background in Developmental Psychology and a teaching certification. She has nearly twenty years’ experience working with families in homes and in preschools as a nanny, teacher, Director for a national chain, Operations Manager for a preschool franchise company and owner of her own learning center. In 2007, Shannon founded Premier Baby Concierge, one of the first baby planning and concierge companies in the country. In 2008, she founded Premier Sitter Services which offers a unique opportunity for parents to meet and interview ten to twenty experienced, available sitters “speed dating” style in just one evening! In 2009, Shannon was named the Best of the Main Line, “Best Person To Know When You Are Expecting” by Main Line Today Magazine and in 2011, Premier Baby Concierge was recognized as “Best Help for New Parents.”

Shannon’s expertise lies in Parent Education. Her background in Psychology and teaching are the foundation for all of her services and allow her to be a comprehensive guide throughout the process of preparing for baby and adjusting to life as new parents. While, as a mom of three, she has personal experiences in many of the areas her clients need support in, she strives to offer well-rounded, impartial information to clients so they may make choices that fit their own family.

Shannon is dedicated to continuing her own education to add to her expertise and abilities to support families, becoming a Certified Breastfeeding Counselor in 2009 and a Certified Child Passenger Safety Tech through SafeKids Worldwide in June of 2010. Premier Baby Concierge partners with top pre- and post-natal providers and resources in order to offer a one-stop resource to help parents navigating through one of the most exciting and overwhelming times of their lives.

Shannon is proud that PBC has also become a resource for manufacturers, retailers and service providers as well. “We test, touch, and highlight the best products and services for families, getting the word out and product into the hands of moms, and we also give valuable feedback to manufacturers.” Attending the ABC Kids Show annually, Shannon maintains relationships with manufacturers and industry leaders to remain informed on recalls, coming trends and industry news.

Shannon is a contributing Parenting Expert on Babyssentials.com , MothersMilkTea.com, MomsOnTheMove.com and appears regularly as on Philadelphia’s “the 10! Show” on NBC sharing parenting tips and products. She enjoys contributing to the growth of the industry as the Vice President of the International Baby Planner Association. Shannon lives with her husband and three girls outside Philadelphia. Premier Baby Concierge serves the tri-state area and beyond!